Stop Pinning.
Start Thinking

In the past couple years I had several times the temptation of deleting my Instagram account due to the daily overwhelming images I was exposing myself to; even trying to set social media limits, not only not to waste my time seeing what people is doing at all-times, but also seeking for the focus social media made me loose, there was something that stopped me to give the "delete account" step, the "Designer's FOMO". In case you don't know, FOMO stands for "Fear of missing out", which basically conveys for the need of being 24/7 connected (let's better say, digitally connected) not to miss a thing of what's happening on your social media environment. When it comes to me as a designer, that "Designer's Fomo" was proved by that fear of deleting my IG account and missing, stuff such as design trends, inspiration, studios and so on. I'm talking about Instagram because in my case, is the main social network I use when looking for inspiration, but other networks like Pinterest can be even more dangerous on feeding your Designer's Fomo, since you may find yourself pinning and pinning images for hours based on seeing what's on "similar like this". But the point I want to make with this is not related with the time you may waste seeing stuff on the internet, but how does this influences you as a designer.

You may find yourself pinning and pinning images for hours based on seeing what's on "similar like this"

When starting any kind of project, moodboards and inspiration are always well-welcomed to get you started on the blank paper, but the menace comes when this "inspirational phase" becomes the first and the only one, or the most important, before sketching stuff. As designers, what it is supposed to differentiate us from others, it's our problem-solving capability through creativity and concepts, not our ability to catch trends and copy them on Adobe Illustrator under our brand. So that, when designers, and design teams as well, skip the phase of research, brainstorm, and conceptualization, in favor of creating endless moodboards of beautiful and trendy stuff, the final delivery tends to be something well-dress but with nothing interesting to tell, fully empty by meaningless aesthetics. According to my humble experience, the key point of the whole process, is defined by prioritizing the "First phase" (Researching, brainstorming, conceptualization and all you can add in here) to create a strong idea, narrative or concept. But we also gotta keep in mind, the abstract idea you create has to be easily scalable on the project' final deliveries or touchpoints, because at the end, design comes alive in real life: in rough paper, websites, uniforms, buildings... not in a design case that showcases your skills with the Adobe Suite.

Design comes alive in real life: in rough paper, websites, uniforms, buildings... not in a design case that showcases your skills with the Adobe Suite

No, this doesn't mean that you or me have to delete all our inspirational sources trying to create something from scratch, inspiration is there, take it, but don't let it take you. Neither means you have to follow someone else's creative process to work, just remember what Kant said "Sapere aude" think for yourself and share your ideas with your co-workers first, and then, share that Instagram post.

Digital Clock
8:10:45

®2022