COHERE

Brand Identity and website for NLP pioneers, Cohere developed at Pentagram under the direction of partners Jody Hudson-Powell and Luke Powell.
The identity is built under the narrative ‘New Nature’ where language is approached as an evolving and malleable organism were the fluidity and imperfections of nature to the rationality and efficiency of computing.

The multi-layered visual identity features a number of different elements which channel ‘new nature’. At its root is the Voronoi pattern, which stems from the diagram named after mathematician Georgy Voronoy and appears across the whole visual identity. Voronoi diagrams have both theoretical and practical applications in science and technology and the tessellations are found in everything from a giraffe’s coat to a dragonfly wing. The patterns create infinite possibilities and feature throughout Cohere’s new visual identity.

The new brand identity included a custom variable typeface where the Headline version features characters with Voronoi cell cuts that are automatically dispersed through the characters as you type. There is a variable version that allows precise control over weight, number and placement of cuts.

Bringing the ‘New Nature’ concept to life, a suite of tools was created which enables Cohere’s internal marketing and design teams to seamlessly craft compelling ways to communicate the Cohere brand. Using these versatile tools, beautiful marketing materials can easily be created for any on and offline applications. 

Once the foundations of the visual identity were set, Pentagram’s design team brought it to life across the entirety of the Cohere experience, from expressive brand applications to the design of the platform’s website, user dashboard and playground. 

More information on the project and the team involved → here