NEUTRALE BRAND IDENTITY AND SYSTEM

As Neutrale didn’t have a proper brand identity but just a logo, we’ve created a simple identity based on its essentialist purpose and its iconic labels, the starting point to create the visual system.

In order to ease the work with the team, we’ve created a social-media layout system with determined type sizes, formats etc in Figma that allow them to create content faster with no need to be constantly looking to a guidelines.